Disney Parks MagicBand FastPassplus MyMagicplus and PhotoPass Explained

My Disney Experience

Making huge investments during a recession, means a lot of things, the drain on vital reserves usually signifies that any new investment has been justified and interrogated time and time again by analysts.  With that in mind the new MyMagic+ initiative looks set to lead the way in theme park guest management!

Read our full guide to Fastpass+ if you want to avoid Disney attraction waits.

What is MyMagic+?

This is Disney World’s marketing brand for a collection of high tech developments aimed solely at the guest experience of their theme park operations.

Rumoured to have cost a whopping $1.5m this immense capital investment is clearly of huge importance to the Disney Parks.  All guests can expect to be encounter some aspect of MyMagic+ as it rolls out fully over the coming years.
Branded online as My Disney Experience, this is s whole range of technologies including FastPass+ along with the new MagicBand.  The new developments will not only help future guests make the most of their day, but, undoubtedly help Disney make the most of your dollars!

What is FastPass+?

MagicbandsAnnual Pass Members & Guests staying on Disney property will be able to pre-book their FastPass times using a personal device.  (Currently an RF card, but in the future, probably the MagicBand wristband)

Disney recently announced that Firework displays and parade viewing areas would also be dedicated to FastPass+ users!
FastPass+ reservations must currently be made online although changes can also be made on the hoof via the ‘My Disney Experience‘ app and is free of charge.
Up to 3 advanced FastPass+ reservations a day can be made in any one park.
FastPass+ Bookings may be made within 60 days of your visit if you are a resort guest and 30 days if you are a regular park guest.
Read more in our complete guide to Fastpass+

How does the MagicBand work?

The MagicBand looks set to be the guests gateway to ‘everything Disney World’ by giving guests entry to rooms, entry to the parks, ability to reserve FastPass+ times, reserve dining options and if you are staying in Disney Resort accommodation, you may charge purchases to a linked payment service such as a credit card.
Initially, trials will commence for certain guests of Disney World Resort Hotel guests, however, as the system is tested and developed further, it is likely that the MagicBand will be provided to all park guests at some point, albeit optional.
The MagicBand uses RF technology, allowing contactless communication to Disney’s systems.  In reality, the transaction and payment systems will require a very close proximity and a confirmation in order to debit your account.  For other services, the technology may also be used to track your whereabouts in the park from longer ranges, making this a good method for guest control to enable ride wait times etc.
The removable wrist bands are made form soft colored plastic (red, blue, green, yellow, pink purple, grey) and are shipped to your address or resort if bookings are made inside 10 days of check-in.  Color choices are set by Disney if bookings are short notice.
All MagicBands are waterproof and batteries last up to 3 years.

Who can obtain a MagicBand and where from?

Guest Type                Cost           Usage
Disney Hotel Guests Free By Post Pre-Check In
Room Entry
Park Entry
Shopping Purchases
Dining Reservations
My Disney Experience
60 Days advanced FP+
Guests Without Park Tickets $12.95 from various locations inside WDW. A Ticket can be assigned to the Magicbands at a later date, allowing Magicbands to be purchased as gifts, or in advance of a visit to WDW
(At some point in the future, we can probably expect Magicbands to become available from the Online Disney Store
Annual pass Holders Free By Post
$11.65 in Park
(10% Saving)
Park Entry
Dining reservations
My Disney Experience
30 Days advanced FP+
60 Days if in Disney Hotel
3 FP+ reservations per day
Regular Park Visitors $12.95
In Parks
WDW Hotels
Partner Hotels
Partner Stores
Park Entry
Dining reservations
My Disney Experience
30 Days Advanced FP+
3 FP+ reservations per day

*Please note, that all park tickets now include RFID chips for Fastpass+
Guests DO NOT NEED A MAGICBAND to gain access to FP+ etc

How Does Fastpass+ Work For Annual Pass Holders?

Annual Pass holders may apply for a Magicband through guest services.
Upon completion, they will receive a Magicband and a Discount card.

The old paper Annual Pass will not be required for any future usage once your Magicbands have been linked to your MyMagic+ account.
In order to enter the parks, all you need to do is take your Magicband along with you and zap the RFID reader at the turnstiles.
Inside the parks you may make purchases with your Magicbands at stores and restaurants, however to obtain a discount, you need that discount card and a photo ID as proof of identity.
Disney are issuing two types of discount card to annual pass holders, dependant upon their annual pass type.
Black = Annual Pass Discounts but no free parking
Gold = Annual Pass Discounts and includes free parking
Note: 7 day rule explained:
Disney have introduced a limit on how many Fastpass+ days can be booked in advance.
Within any rolling 30 day period, you may only have 7 current live days with Fastpass booking active.
In other words, you could still in theory have Fastpasses every single day of the year, but you would have to wait until one of your days has passed by before booking another.
This rule is not an attempt to restrict your fun, but merely acts as a deterrent to prevent people from blocking out Fastpass+ in large quantities that they have no real hope of attending.A good example would be that it helps prevent people from blocking out a few weeks of Fastpasses even though they are only planning to visit for one day, but not quite sure which!


The familiar PhotoPass system will continue with the use of the Barcode tags offered to guests, however, initial trials will also allow the selected resort guests to tag their PhotoPass images to their wristband.

MyMagic+ reviewed by totalorlando.com

MyMagic+ will certainly improve congestion in the parks, which is good for every guest whether they are using the system or not.
What the system may certainly do though, is further divide those guests that are entering the park with a bare minimum intent to spend from those that have less limited means.
It would not be unimaginable to believe that a time may come that annual pass holders and guests staying on Disney property for example, are the only ones that stand a chance of a good view of the parade!

MyMagic+ Reactions from Guests

Aug 2013
  • Disney report that during recent trials, 80% completed surveys answering with an overall positive experience.  Only 2% considered the MyMagic+ negatively.
  • One of our Facebook Page Fans loved her experience with MagicBands overall
    The experience was a novelty, but she had concerns that using the bands meant that tracking how much you’ve spent seems much harder, making it easier to go over budget very quickly.

Annual Pass Holders

Annual Pass Holders can request a MagicBand through Guest Services.
The same FastPass rules apply and guests can assign a credit or debit card to the MagicBands for in resort purchases.
The Annual Pass card is still needed for any discounts on purchases made within WDW

In Resort Kiosks – For FastPass Bookings

For guests without smart phones or data connections (often overseas visitors should always turn off data roaming to avoid huge phone bills!), Kiosks are located in the parks at points located on the Parks Guide maps.  More are being added regularly as Disney roll out the MyMagic+ program.

Resort Parking with MagicBand+

RF readers will be added over 2014 to the parking plaza toll booths to enable faster entry into the parking lots for guests with Annual Passes and MagicBand+

Room Check in with Magicbands

During summer 2014, guests staying at WDW Resort accommodation can pre check in to their accommodation by use of the My Disney Experience App or webpage.
Provided guests already have their Magicbands, have paid their remaining accomodation balance and have pre checked in via the online service, they can walk right up to their room without waiting in line.  As with resort accommodation doors, the Magicband will provide easy access to the room right away.

Will MagicBands be optional?

At the moment Disney state that the MagicBands will be entirely optional.
Regular guests and Annual Pass holders may use their RFID park tickets to activate the park turnstiles and Fastpass+ kiosks.
Obtaining FastPasses via RFID tickets or MagicBands, and interacting with Park attractions look set to be an important trick up Disney’s sleeve as they win hearts and minds for their $1.5bn investment.
NOTE:  If you prefer more privacy, you may elect to use a card instead of a MagicBand. Cards contain a passive HF Radio Frequency chip and cannot be detected by the long-range readers.

What Could MyMagic+ do in the future?

Ticket Security and Fraud will be a big area that Disney will hope to target.
Although only our guess that this might be a solution to ticket fraud, if Disney switch over entirely to RFID, guests could be asked to assign a pin number to paper/plastic tickets for entry.
This will reduce the ability for crooks to resell part used tickets.
Only authorised ticket vendors would have access to the central ticketing system to be able to activate park tickets.

Why have Disney spent $1.5bn on RF/MagicBand technology?

In simple terms, they want you to spend more with them!
They also want you to stay on Disney property instead of heading off to SeaWorld and Universal by being tempted to use the fun technology and the features that MagicBands can offer.
Not only will using a MagicBand be more fun, they will also provide a more convenient way for any guests with a connected payment method to purchase inside the parks and resorts.
By using the MagicBands to access rides and play games, they are working on breaking down the initial barriers that people may have in using the devices.  This of course, paves the way for purchases of gifts, meals and snacks!
Also, Disney will be armed with a very comprehensive list of things you did and where you stayed last vacation, right down to whether you like diet or regular soda, and what size ponchos you bought, helping their marketing team put more tempting merchandize and vacation packages your way.
E.g; If the system recognised you had no kid’s on board, expect a lot of irresistible deals during slack season when the kids are back at school for example!
To put things in perspective: In order to get their money back for this project in the first year, they need only squeeze an extra $28 per person* per theme park day of their stay in order to break even, without even thinking of the benefits that targeted marketing will offer later on!
* The project is believed to have cost Disney $1.5bn.  That comes to $28 per WDW park visit
(based upon the 2012 park attendance figures for Disney, which totalled 52 million turnstile clicks!)
Also note, that the $28 dollar payback could be covered by WDW alone, so the amount needed form guests would be lower when including the Californian Parks!
We bet that the park execs have a more achievable first year target ‘up-spend’ of around $10/day per guest when the system is up and running!

Our Other Ticket related articles you may be interested in!

Disney Annual Pass Benefits

Our Independent Guide to finding the best Disney ticket Deals

Disney Parks MagicBand FastPassplus MyMagicplus and PhotoPass Explained

Choosing the best Disney Ticket Options


Free Cell Phone Charging to Reach the Magic Kingdom!


Magic Kingdom Phone Charger

A Brightbox phone charging locker in use.  Expect to see these on trial in WDW soon!


During the latter part of April 2014, Disney are reported to be adding complementary cell phone charging lockers to a number of locations within the Magic Kingdom.
According to WDWmagic.com the small lockers will be up and running on a trial basis at Cosmic Ray’s Starlight Cafe and the Tomorrowland Light and Power Company.

In order to charge your precious cell phone entirely free of charge, just swipe a vacant locker card reader with a credit or debit card, open the door, pop your phone on charge with one of the supplied leads and head off for a while and have some fun.
Return at any time and swipe the door again with your card to open the locker and remove your ‘boosted’ phone.
If you leave the cell phone on charge long enough, an LED unit will light up green to indicate that your battery is replenished.

Luxury Orlando Vacation HomesAlthough a typical iphone takes just under 3 hours to recharge from totally flat to 100%, most phones will receive a very useful charge boost in an hour or so, giving park guests a chance to use their mobile devices for longer during the parks.



Why are Disney being so kind?

Firstly, this free electricity isn’t costing Disney much at all.
The cost to charge a modern cell phone from 0% to 100% is typically less than 50c!
But those hi-tech charging units that are supplied by BrightBox are a definite costly expense for the parks to give up space for and invest in.
Recent theme park guests will know however, that Disney’s power hungry My Disney Experience App is now an essential part of a trip to Walt Disney World, and a single charge per day can often leave you short when it comes to making the most out of the new Fastpass+ system.
Equally, just as your battery power gives up later in the afternoon, is just about the time that Disney are hoping you will use the app to make a dining reservation on Disney property!

Disney are being kind, but they are definitely hoping to entertain you as long as they can by wining and dining you all day long at Walt Disney World.
To do that, your Cell Phone is Disney’s friend!

Our Cell Phone Battery Life Tips for Visiting Disney!

  1. If you only have one cell phone with your group, turn down the backlight, switch off bluetooth and close down as many apps as possible to preserve battery life.
  2. Turn off any email fetching during your park visit.
  3. Consider taking a backup smart phone with you just to use as a MyMagic+ device.  (leave it switched off until you definitely need it).
  4. Use an iPod touch with WiFi connection to the Disney network, the battery life is significantly better than a cell phone.
  5. Use a ‘power pack jacket’
  6. Use the free Disney chargers


MagicBand Confidence Spurs A Fun New Promo!

With a dramatic upturn in the MyMagic roll out success, Disney are at last inching closer towards an RFID contactless experience for theme park and resort guests.
It has been reported to have cost as much as $1.5bn, so lets hope for Disney’s sake it fires up the engine, first turn!

Guests are already able to make reservations, purchases, open hotel doors, and now make Fastpass+ reservations with the help of the MyMagic Magicbands.  Soon, we suspect lots of new interactive experiences will be triggered by users, as they enjoy the attractions in the parks.

This week, a great promo video appeared, take a few minutes to enjoy it, we did!

For more information about MyMagic, visit our main article here!


New Universal’s Vacation Planner – Quick Review

Universal have released their new Vacation Planner to help guests make the most of a visit to their Orlando Resorts.  We take a very quick look at what it does and doesn’t do as Universal feel the heat from Disney’s MyMagic+ system that simply does everything!


What is Universal’s Vacation Planner?

Universal’s Vacation Planner really does two things.

  • It lets you select what sort of attractions your family is interested in and shows a list of suitable matches for the dates of your stay.
  • Additionally, in a few simple steps, the easy to use Wizard recommends ticketing options for your group.

The wizard doesn’t provide much to guests, but may be of some use to first time visitors to Universal that appreciate a very quick overview.
Thankfully, there is no ‘sign-in’ required to use the tool and if you see an attraction that you like, you can click on it for more detail without leaving the Universal Vacation Planner wizard.

The whole purpose of the Vacation Planner is all about buying a package or ticket bundle, which in itself isn’t too surprising, but a little more functionality would be helpful.
Little information is available about dining options for example.

More disappointingly, a number of the links (such as this Eighth Voyage of Sinbad) were broken and didn’t function at all.  The page looked like it had been hurried into service without any follow up checks.

Universal Vacation Planner Bug



Our Opinion of the Universal Vacation Planner Tool

There’s no doubt about it that Disney were caught napping by Universal’s drive in the theme parks in 2010, but Disney’s MyMagic+ system must have equally caught out Universal.  The Vacation Planner serves to show that Universal are miles away from rolling out any meaningful guest experience system within the next 5 years.
It will be interesting to see what kinds of experiences Disney’s MyMagic+ Magicbands will be providing us by then.


Sid Cahuenga’s Store in Hollywood Studios Closed Now

Sid Cahuenga's Hollywood Studios

One of our favorite Disney stores, fell victim of progress this weekend as Fastpass+ marched deeper into Walt Disney World.

The curiosity store is located was located just inside the park entrance on the left hand side and had a great collection of collectibles that differed from the usual Disney merchandize that the parks tend to suffer from.

Often you could walk around this pricey but cool cabin all on your own, thanks to the ‘oddness’ of the goods on sale and the awkward location that seemed too close to the entrance to make sense.

Sid Cahuenga’s store, adorable as it was, just didn’t seem to fit in with the location, and probably would have been a better fit over in the Backlot Tours area as a ride exit store, thanks to its historic Disney links.

Soon, the old Sid Cahuenga store will make way for a new MyMagic+ service centre as Disney step up their roll out of the RFID contactless vacation planning system that has had over $1bn of investment pumped in.

How ironic that Disney have cut precious retail store space in order to take care of a system that is there to help encourage you to buy?
That’s how important Fastpass+ is and that is how confident Disney are that it is really going to squeeze the dollars from your next visit!

Is Disney Losing Some Magic or Gaining It Through Technology?



Regular readers will recognise this image of Cinderella Castle in the Magic Kingdom.
It is one of our favorite shots, and all the work of our own photographer.

For us, this picture is much more than just a shot of the gorgeous castle.
Looking at it more closely, it totally sums up the Magic of a visit to Disney World.

To the left, we see a dad, holding his daughter’s hand as they make their way to grab a great spot to catch the parade that is about to begin in about 15 minutes time.  We love the fact that the dad seems more eager to get to his spot than her!  We bet he is a true Disney fan and his co-workers don’t even know!

On the curbside, families gather, taking a rest in the warmth of the February sunshine that day.  Of course, the ballon seller drifts silently by, her arm pulled constantly by those adorable Tinkerbell and Mickey Ear balloons.

I love to picture the kids walking proudly down Main St USA clutching tightly onto the cord of their chosen balloon, staring adoringly up, as they make their way to the park exit at the end of their vacation.  What will come of that ballon I wonder?  Will it fly away?  Or will it, as Mom desperately hopes, make that memory box back home?

The picture, is a favorite of ours for all of the above, but most of all the simplicity of the charm that we as guests bring to the most Magical Place on Earth!

As the parks step up a gear, our experiences change.  We want more form a visit, and the park owners, need more from our wallets to meet our expectations.
We, as guests seem to loath change, especially if it is the ‘loss’ of a favorite attraction, but what do we feel when they give us more?

MyMagic+ looks set to become Disney’s biggest parks project of the decade in Walt Disney World.  Set to roll out December 1st for all Resort accommodation guests, the Hi-Tech service is literally bursting with functionality to ensure Disney guests make the most of their stay in Orlando.
Being able to book restaurants, pay for meals, buy a Mickey premium, open your room door and even jump the lines, is all possible with the Magicband on your wrist.



2013-10-08 11.05.43Yes, the word; connected, has never seemed so appropriate since the arrival of cell phones as the Magicband.
The RFID account even allows your cell phone to help you to plan your day.
It can even suck money out of your wallet, even when it is securely tucked away in your room safe back in the resort!

Without doubt, the MyMagic+ system will make a visit to Disney a better experience for guests that love to embrace technology.  Lots of information, lots of functionality make for a more efficient day in the Disney parks.


Is efficiency what we really want?

Firstly, I think we ought to make it clear, that we are techno enthusiasts, that adore the advent of the Magicbands at Walt Disney World this December.
We can’t help wonder, however, if that feeling will pass the tests of time without scrubbing off some of the shiny Disney Magic from a trip to the parks.

As you read this blog, we are probably right in assuming that many of you are somewhat experienced Disney World guests right?
We would also be safe in assuming that your very first Disney visit was indeed the most magical of all of your Disney adventures?
If we think back however, to that very first time inside the Magic Kingdom, the Magic was all about that personal family time and the joy of discovery and surprise.  We don’t know about you, but the very thought of planning my first trip’s fastpasses online prior to ever even setting foot in the parks, simply seems unrealistic.

Even the thought of staring at a cell phone, instead of the smiles on the kids faces just dissolves away the biggest joys of a first visit to the Magic Kingdom.

Our confession is that we are IT fans.  We own a gorgeous website for example, but many, many visitors to Walt Disney World don’t embrace online technology in the same way and for many, they have good reason, others, simply struggle with small handheld devices, computers and personal accounts linked to credit cards.
As Disney roll out MyMagic+ beyond the 2013 trials, they may find that for some, if not many, the Disney Magic might not be quite as powerful as it could have been.

Take one last look at that simple image at the top of this page.
It has a Castle, a few balloons and us, eagerly awaiting the 3 o’clock parade.
No Magicbands, no thrill rides, no contacltess payments, just 100% pure Disney Magic!



Disney MagicBands Date Is Announced – Dec 1st 2013


While some Disney Resort guests have tried Disney’s new RFID technology for themselves over the summer, almost half of the Resorts are still awaiting the roll out of the MyMagic+ contactless payment and booking system.

That all changes in October as the remaining resorts all come online with the new system that Disney are rumored to have invested $1.5bn in.

The aim is to get you to spend more, stay longer and stay all during your vacation in the Disney Parks.  Early news will please the Disney Execs, as it seems to be working!

Once the last resorts get the system, on the 21st October 2013, November will be Disney’s last official ‘trial’ month at Walt Disney World Resort.
December 1st sees the official roll out of the MyMagic+ system for Resort guests.

As the resorts settle down over the winter, we are anticipating that Magicbands will prove to be immensely successful around the parks, leading perhaps to a broader roll out in 2014 to other guests including annual pass holders perhaps.

Disney have not yet made announcements about timings for Annual passholders to receive Magicbands, but, existing cardboard pass holders may request new hard plastic RFID cards and future passes will automatically include the RFID chips.

Our unofficial estimate is that by 2015, Disney may issue Magicbands to a wider range of guests that choose some of the larger multi day Magic Your Way Tickets.
While there’s an admin cost and hardware cost to consider, if this project does achieve the result each guest spending more time and money in WDW, Disney would be crazy not to expand the concept to their non resort accommodation guests.



Disney Playmation Products Under Development

Vinylmation PlaymationDisney have recently registered Playmation as a trademark for a hugely diverse range of products including toiletries, fragrances, jewelry, clocks, coins, watch bands, backpacks, luggage, books, party bags, shopping bags, kitchenware, household goods, linen, tableware, clothing, footwear, electrical goods, media players, toys, games, sporting goods aand much more.

So what might Playmation be?

Luxury Orlando Vacation HomesWell, one of the applications also includes the use of the Playmation trademark for use with RFID and cloud based technology.
If that sounds familiar, you’d be right.  The MyMagic+ Magicbands use the very same RFID chips to help guests communicate with Disney Park and Resort services in Walt Disney World.

Although the purpose of Playmation isn’t necessarily linked to the parks and resorts just yet, the brand definitely offers scope for Disney to do just that in time to come.
Being able to merge ‘off park’ and ‘on park’ experiences has been a long term goal as Disney seeks ways to benefit from its media and parks businesses.

For kids to ‘personalise’ their play within the home and the Disney parks would provide a very unique Disney experience with vast amounts of revenue potential for Disney.
While precise details of how or what Playmation will actually end up being, it wouldn’t be crazy to jump to conclusions and guess that Playmation extends the Vinylamation concept with an RFID functionality that provides extended gameplay and interactions with other similar devices and media devices.

While the Playmation name is brand new, the Vinylmation brand is very familiar to park guests and Disney store shoppers, although it is unclear as to whether the brands are at all linked.

We will bring more on this exclusive story as soon as possible!


Excerpt from the Disney Playmation Trademark application

IC 042. US 100 101. G & S: Providing temporary use of on-line non-downloadable cloud computing software for facilitating interactivity among consumer products containing RFID tags and computer chips; computer services, namely, cloud hosting provider services

Disney’s MyMagic+ System Goes Fully Live Soon!


After a few months of trials, Disney’s MyMagic+ system will soon be going live across all areas of Walt Disney World, with the Hi-Tech Magicbands at the heart of the $1.5bn project.

According to Disney’s CEO, Bob Iger, the ability for all park guests to benefit from the use of the wrist bands for dining reservations, fastpass booking, food and store purchases, will be available ‘fairly soon’.
While there’s no further information about what ‘fairly soon’ actually looks like on a calendar, Iger was speaking before a Goldman Sachs conference full of city analysts, suggesting that ‘very soon’ would literally have to be ‘very soon’ if Disney aren’t going to disappoint investors.
With that in mind, we’d hazard a guess, that MyMagic will be ramped up rapidly over October and November for a full roll out for the peak Christmas Holiday season.

Having invested an incredible sum on the Magicband project (Disney have spent more on Magicbands than Universal are spending on park improvements!), Disney are hoping for a huge return on their investment, by encouraging guests to enjoy the interactive fun that their Magicbands offer.
During trials, Disney have seen a marked increase in spending from the 200,000 guests that have so far tested the RFID contactless wrist bands at Walt Disney World.

For more information about Magicbands and what they can do for Disney guests, please check out our main MyMagic+ Quick Guide article on our main website.

‘My Disney Experience’ Online Service

We were always confused why Disney hadn’t appeared to be embracing the age of the internet, but now they’ve caught up in a big way thanks to their very usable ‘My Disney Vacation’ planning service.

Book, Explore and Discover using the comprehensive My Disney Vacation portal.

What is My Disney Experience?

My Disney ExperienceA phrase we hate to see and is much overused is ‘One Stop Shop’, but in the case of Disney, they really appear to have deserved that title for their ‘My Disney Vacation’ online service.
The planning centre is fairly comprehensive, and at long last offers a nice central point for much of that information that you’d need as you plan for, or are in the middle of a vacation or visit to Walt Disney World.
Some of the online feature of My Disney Vacation (As of April 2013)
  1. Customised Park Maps
  2. A Moms Panel (Forum)
  3. Order A Free Planning DVD
  4. Reserve Dining
  5. Check out Park Opening Hours (6 months ahead)
  6. See which attractions closures are planned
  7. Print Park Maps (Not the detailed version you get in park!)
  8. A central point for Guest Services Info
  9. Links to limited event schedules in each park
  10. Links to Vacation Packages such as the Disney Dining Plan

Is the ‘My Disney Experience’ service free?

Yes, the use of the service is free.  Reservations and bookings may require card payments.

Do I need login details for My Disney Experience?

Most of the functions are accessible to users without logging in.  Any reservations and bookings would require the login by a Disney World registered account holder.
New registration is quick and easy.

Where can I Find the ‘My Disney Experience’ Page?

To visit Disney World’s official ‘My Disney Vacation‘ site click here…

Editor’s Opinion

Firstly, this is a great step forward for Disney.  Long overdue, but, let’s be grateful it’s here!
Walt Disney World’s site is huge and the business is complex, offering a vast amount of info and services, but pulling it all together has been inexcusably late.
A few disappointments with the My Disney Experience service remain but we expect those to get ironed out before the complete launch in late 2013 or early 2014.
Our biggest concern right now is that purchase made via the MagicBand can not be seen on the App, making this a very dangerous program for guests on a tight budget.
Disney will need to do more on that to win us over!

Plastic Annual Disney Pass – Soon to include RFID Technology!

Plastic Annual Disney Pass – RFID Spy in your Pocket?


This year Disney introduce a lot of state of the art technology inside their flagship parks.  Many of us will be oblivious to some of the wizardry going on as we walk, play and spend our park time away.



Plastic Annual Passes now join MagicBands as part of Disney’s determined effort to gather every possible morsel of information about Walt Disney World Resort guests and their habits and preferences!

Disney announced that from between the 20th March through May19th 2013, guests may take their paper annual pass to the Odyssey Centre in Epcot if they wish to exchange for a plastic card.  Switching is not essential and valid paper cards will be accepted at all times.

One great benefit, looks like a faster entry into the parks with Disney’s ‘touch to enter’ areas for annual pass holders.

Disney Annual Pass

What will they use the info for?  It’s not exactly clear, and, we suspect, that includes the sentiment at Disney HQ.  As the technology develops alongside the piles of data, analysts will pour over the information with incredible statistical packages that will squeeze every trend out of every corner of your visit.

Don’t mistake our appraisal for negativity!  If this means that Disney send more funnel cake mix to the parts of the park that desperately need it, I’m all for it!  Equally, if the line wait data is more accurate and our Apps can reveal the best places to head to inside the park then ‘my oh my we’ll have a wonderful day!’

It’s true that Disney will offer lots of beneficial services that will make our experience better, but, so too will they work out how to market to you with passion with their new found info!

Imagine that like us, you are a ‘low user’ of the PhotoPass system, but, you have a history of succumbing just after you’ve had a Mickey Premium Ice Cream whenever you are in Main Street USA on an afternoon, don’t be shocked to have a PhotoPass photographer hovering around you with a Napkin as your ice cream stick hits the garbage can!

That’s the power of marketing data in action, and, we really aren’t kidding or running a conspiracy theory!

On the ‘upside’ imagine meeting Mickey and as your kid hugs him, he gets a personal greeting with his/her name!  Exactly, that moment is priceless and that data privacy exchange was worth every megabyte!

Further announcements are expected about MagicBands in the next few months.

For more information about Walt Disney World Parks, please visit our Website!